Waiheke Island development launch & sales campaign
Onetangi, or ‘soft song of the waves’ is one of the most beautiful beaches in the world and the setting for Wavesong, a boutique new development that captures the essence of modern beachside living.
From development of the name and logo identity, through to the production of a promotional video, sales collateral, website and ultimately advertising, we focused on the natural beauty of Waiheke to be the hero of an intensive and highly successful summer marketing campaign.
The advertising campaign used press ads, social media and digital advertising to built awareness and bolster the more traditional real estate activity.
The campaign created a good volume of highly targeted leads and a high level of engagement.
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