BID District branding and environmental graphics
The Uptown brand identity is the result of a four month design project initiated by the Eden Terrace Business Association and aided by submissions from Fuse to create Auckland’s 46th BID (Business Improvement District).
The background research, establishment of the Uptown name, brand values and visual concepts have been the result of a collaborative effort, with the creative and administrative teams focusing on understanding the personality and character of the precinct.
Fuse led the process of re-naming the precinct ‘Uptown’ and developing the ‘Up for it’ slogan that underpins the brand as well as creating the look & feel. We focused on expressing the rather different personality of this little known neighbourhood.
Bold design and playful copywriting grabbed people's attention and subliminally forced them to take another look at the area. This culminated in a launch of the Uptown identity by Auckland Mayor Len Brown and local business leaders.
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Featured Brand Strategy & Design projects.
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- Logo Identity & Brand Guardianship
- Company Name Development
- Website
- Corporate Livery
- Print Design & Collateral
- Point of Sale / Packaging
- Brand Expression
- Signage / Wayfinding
Nu-wall
Brand development & identity redesign
Arvida Group
Brand development & guardianship
Thermakraft
Brand development & identity redesign
BUFS
Brand design & campus wayfinding
Quench Collective
Quench name development & brand design
Chilltainers
Identity design & responsive website
Milford110
Apartment development launch & branding
RDT Pacific
Brand redesign and corporate livery
Uptown
BID District branding & environmental graphics
Babbage
Identity design & responsive website
Mrs Higgins
Brand refresh and merchandising