Campus Health & Safety culture and engagement programme

Engagement & Culture Change
Client
Unitec

Unitec were looking to engage with their staff and students on the variety of critical risks across campus. It was important that in the busy and diverse campus landscape, that the health and safety campaign could be disruptive and effectively change behaviour.

We created a range of characters who were subjected to numerous hazards in the learning environment aimed at highlighting targeted issues in a non-threatening way.

Senior staff members headlined the internal communications at on-campus launch events, all wearing iconic brightly coloured t-shirts featuring a huge smile and the brand tagline ‘Doing it smart and safe’.

The first campaign focused on traffic, specifically driver and pedestrian behaviour and interactions. Key points were identified and tailored messages created to address six key issues.

The overall result from an internal survey had a great response: a huge 81% were aware of the traffic campaign, 75% had changed their behaviour on campus because of it and over 85% said it had a positive impact on road safety - that’s not bad work for a smiling orange and juicer.