Campus Health & Safety culture and engagement programme

  • Engagement & Culture Change
  • Client
    Unitec

Unitec were looking to engage with their staff and students on the variety of critical risks across campus. It was important that in the busy and diverse campus landscape, that the health and safety campaign could be disruptive and effectively change behaviour.

We created a range of characters who were subjected to numerous hazards in the learning environment aimed at highlighting targeted issues in a non-threatening way.

Senior staff members headlined the internal communications at on-campus launch events, all wearing iconic brightly coloured t-shirts featuring a huge smile and the brand tagline ‘Doing it smart and safe’.

 

The first campaign focused on traffic, specifically driver and pedestrian behaviour and interactions. Key points were identified and tailored messages created to address six key issues.

The overall result from an internal survey had a great response: a huge 81% were aware of the traffic campaign, 75% had changed their behaviour on campus because of it and over 85% said it had a positive impact on road safety - that’s not bad work for a smiling orange and juicer.

Interactive quiz Staff helped launch the campaign Various characters were created for different aspects All characters were developed from sketches A compliment booth as part of the positivity campaign Road signage helped slow traffic down Stationery helped get people engaged Road signage on campus

Want people to smile about your brand?

Contact Fuse.

Featured Engagement and Culture Change projects.

Unitec campus health, safety & wellness programme

Unitec

Campus health, safety & wellness programme
Southern Cross Travel Insurance customer engagement & retention

Southern Cross Travel Insurance

Customer engagement & retention
Compass staff health & safety programme

Compass Group

Staff internal health & safety programme
NZ ITP Steering Committee sector alignment resources & video case studies

NZ ITP Steering Committee

ITP sector alignment resources & video case studies
Unitec staff recognition & induction resources

Unitec

Staff recognition & induction resources
BUFS marketing & recruitment videos

BUFS

Marketing & recruitment videos
SBN brand expression & engagement

Sustainable Business Network

Brand expression & engagement
Fuse Creative telling stories

Fuse Creative

Telling stories