Targeted student recruitment campaign
From carpenters to global communications consultants, Unitec’s student base spans a diverse range of trades and professions.
Each faculty needs to connect with their unique audience to promote their courses and attract the best students.
Fuse worked with Unitec to tailor messages to each targeted market – to capture the images and tone of voice that would really resonate with their audience and prompt them into action.
The carpentry campaign focused on builders who were already in work, but not trade qualified, as required by changes to the building code.
A music campaign captured the imagination of music lovers with the buzz of ‘studying what you love doing’.
School leavers and students were targeted for the Communications Diploma programme, while communications executives were the focus of postgraduate study courses.
A range of print, outdoor and web executions were targeted to locate and engage these audiences in their everyday lives and workplaces.
Get your messages in front of the right people
Contact Fuse.
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