Brand development & identity redesign

Brand Strategy & Design
Client
Thermakraft
Web
thermakraft.co.nz

Thermakraft are a great kiwi number 8 wire kind of story – an innovative, smart thinking company, with a suite of market-leading building products, made in NZ for NZ conditions.

But their branding didn’t reflect that.

As they had grown over the years and developed new products, the branding had become inconsistent. With recent expansion into the Australian market, it was time to sharpen up their act and show their true colours.

Bold, honest and simple –

‘Smarter products. Better buildings’

was developed as a positioning statement and a distinctive chevron device was created to house the brand and expand as a graphic language across all of Thermakraft’s material – even including the building wrap products themselves.

An integrated suite of icons showcase product features, uses and benefits, all housed in the same clean, geometric style.

Our team were excited to have a brand we could really get behind. We’re starting to see our newly branded building wrap turning up on construction sites all around the country and along with new signage around the factories, warehouses and company vehicles, it’s hard to miss the new Thermakraft brandmark!