Brand development & identity redesign

Thermakraft are a great kiwi number 8 wire kind of story – an innovative, smart thinking company, with a suite of market-leading building products, made in NZ for NZ conditions.

But their branding didn’t reflect that.

As they had grown over the years and developed new products, the branding had become inconsistent. With recent expansion into the Australian market, it was time to sharpen up their act and show their true colours.

Bold, honest and simple –

‘Smarter products. Better buildings’

was developed as a positioning statement and a distinctive chevron device was created to house the brand and expand as a graphic language across all of Thermakraft’s material – even including the building wrap products themselves.

Thermakraft products onsite Thermakraft vehicle signage Thermakraft product packaging OneWrap Brochure Thermakraft stationery


An integrated suite of icons showcase product features, uses and benefits, all housed in the same clean, geometric style.

Our team were excited to have a brand we could really get behind. We’re starting to see our newly branded building wrap turning up on construction sites all around the country and along with new signage around the factories, warehouses and company vehicles, it’s hard to miss the new Thermakraft brandmark!

Thermakraft product packaging Thermakraft product catalogue Thermakraft OneSeal packaging Thermakraft office signage

Is your brand ready to be smarter?

Contact Fuse.

Featured Brand Strategy & Design projects.

Stack responsive website & collateral design

Stack Interiors

Responsive website & collateral design
Nu-wall brand development & identity redesign


Brand development & identity redesign
Arvida Group brand development & guardianship

Arvida Group

Brand development & guardianship
Thermakraft brand development & identity redesign


Brand development & identity redesign
Quench name development & brand design


Brand design & campus wayfinding
Quench name development & brand design

Quench Collective

Quench name development & brand design
Chilltainers identity design & responsive website


Identity design & responsive website
Milford110 apartment development launch & branding


Apartment development launch & branding
RDT Pacific brand redesign and corporate livery

RDT Pacific

Brand redesign and corporate livery
Uptown BID District branding & environmental graphics


BID District branding & environmental graphics
Babbage identity design & responsive website


Identity design & responsive website
Mrs Higgins brand refresh and merchandising

Mrs Higgins

Brand refresh and merchandising
Indesco name development and brand design


Indesco name development & brand design