Customer engagement and retention
Making meaningful connections with your clients can be what differentiates between customers merely buying on price and being loyal to a brand of choice.
By creating content that engaged with the audiences on their terms, we were able to build a position for Southern Cross Travel Insurance as trusted experts in the industry.
We built a large subscription of highly engaged readers by sticking to what they know, staying safe on holiday.
Working on the premise that smarter travellers make safer and happier travellers, we openly shared any information that could help our readers make informed decisions.
Our approach certainly seemed to work; we increased brand awareness scores and boosted the reach and uptake of sales promotions. Feedback from customers showed they were grateful for information updates and regarded SCTI as a trusted source of information.
The brand also got involved with the community, by sponsoring boats for Waterwise in schools.
This programme tied in with the values of being aware and making smart decidions, as well as educating people around safety.
Go the extra mile and create brand advocates out of your customer base
Contact Fuse.
Featured Engagement and Culture Change projects.
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- Culture & Behaviour Change
- Retention Programmes
- Videos & Animations
- Communication Resources & Content
- Storytelling
Southern Cross Travel Insurance
Customer engagement & retention
Compass Group
Staff internal health & safety programme
NZ ITP Steering Committee
ITP sector alignment resources & video case studies
Unitec
Staff recognition & induction resources
BUFS
Marketing & recruitment videos
Sustainable Business Network
Brand expression & engagement