Brand design & product packaging
Who doesn’t love the smell of freshly baked cookies? No-one. Ever.
Mrs Higgins has been baking cookies (just like Grandma did) for many years. Exactly how many…? Well, there are some things a lady likes to keep to herself. Suffice to say, she needed a bit of a facelift.
A refresh of the logo identity and a makeover for the nationwide chain of franchise stores followed, under very trying circumstances – imagine measuring up for signage and staying ‘on task’ as tray after tray of fresh cookies come rolling out of the oven!
Mrs Higgins is no stranger to travel either. Frozen dough balls have hit the shelves in Australia and Asia with export packaging designed by Fuse.
Further international forays are on the itinerary along with a domestic expansion into supermarkets and gas stations, where Bliss Bites’ eye-catching packaging is grabbing shelf attention.
“Murray and I both feel that your team speak the language we understand and have quickly grasped what we are all about. We look forward to working further with you.”
Wendy Brackenridge, Owner and director (aka Mrs Higgins)
Could your brand do with a facelift?
Contact Fuse.
Featured Brand Strategy & Design projects.
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- Logo Identity & Brand Guardianship
- Company Name Development
- Website
- Corporate Livery
- Print Design & Collateral
- Point of Sale / Packaging
- Brand Expression
- Signage / Wayfinding
Nu-wall
Brand development & identity redesign
Arvida Group
Brand development & guardianship
Thermakraft
Brand development & identity redesign
BUFS
Brand design & campus wayfinding
Quench Collective
Quench name development & brand design
Chilltainers
Identity design & responsive website
Milford110
Apartment development launch & branding
RDT Pacific
Brand redesign and corporate livery
Uptown
BID District branding & environmental graphics
Babbage
Identity design & responsive website
Mrs Higgins
Brand refresh and merchandising