Living Well apartments launch and sales campaign

If you believe the advertising, retirement is all about cups of tea, endless card games and watching the sun go down.

But it doesn't need to be that way – and with Fuse’s help, Arvida have set out to challenge these tired perceptions.

Living Well Park Lane is a brand new development that breaks the mould of traditional retirement living.

An integrated media campaign featuring unexpected and eye-catching imagery invited Christchurch retirees and their families to come the launch and see what the future of retirement living could look like.

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Radio and press advertising was backed up by DM and targeted invitations. We even wrapped the entire site in a 30 metre long fence mural to pique the interest of locals and build awareness of the concept.

A public launch hosted by Melody Robinson and shareholder Richie McCaw was a huge success and pre-sales of the first development stage have exceeded expectations.

We’d love the opportunity to transform your audience’s experience.

Contact Fuse.

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