BID District branding and environmental graphics

  • Brand Strategy & Design
  • Client
    Uptown

The Uptown brand identity is the result of a four month design project initiated by the Eden Terrace Business Association and aided by submissions from Fuse to create Auckland’s 46th BID (Business Improvement District).

The background research, establishment of the Uptown name, brand values and visual concepts have been the result of a collaborative effort, with the creative and administrative teams focusing on understanding the personality and character of the precinct.

Uptown street posters Uptown branding

 

Fuse led the process of re-naming the precinct ‘Uptown’ and developing the ‘Up for it’ slogan that underpins the brand as well as creating the look & feel. We focused on expressing the rather different personality of this little known neighbourhood.

Bold design and playful copywriting grabbed people's attention and subliminally forced them to take another look at the area. This culminated in a launch of the Uptown identity by Auckland Mayor Len Brown and local business leaders.

Uptown brand guidelines Uptown logo and brand development Uptown print design Uptown stationery design Uptown logo versions Uptown district street signage

Is your business up for a change?

Contact Fuse.

Featured Brand Strategy & Design projects.

Stack responsive website & collateral design

Stack Interiors

Responsive website & collateral design
Nu-wall brand development & identity redesign

Nu-wall

Brand development & identity redesign
Arvida Group brand development & guardianship

Arvida Group

Brand development & guardianship
Bufs brand design & campus wayfinding

BUFS

Brand design & campus wayfinding
Quench name development & brand design

Quench Collective

Quench name development & brand design
Chilltainers identity design & responsive website

Chilltainers

Identity design & responsive website
Milford110 apartment development launch & branding

Milford110

Apartment development launch & branding
RDT Pacific brand redesign and corporate livery

RDT Pacific

Brand redesign and corporate livery
Uptown BID District branding & environmental graphics

Uptown

BID District branding & environmental graphics
Babbage identity design & responsive website

Babbage

Identity design & responsive website
Mrs Higgins brand refresh and merchandising

Mrs Higgins

Brand refresh and merchandising
Indesco name development and brand design

Indesco

Indesco name development & brand design