Customer engagement and retention

  • Engagement and Culture Change
  • Client
    Southern Cross Travel Insurance

Making meaningful connections with your clients can be what differentiates between customers merely buying on price and being loyal to a brand of choice.

By creating content that engaged with the audiences on their terms, we were able to build a position for Southern Cross Travel Insurance as trusted experts in the industry.

Informative infographics

 

We built a large subscription of highly engaged readers by sticking to what they know, staying safe on holiday.

Working on the premise that smarter travellers make safer and happier travellers, we openly shared any information that could help our readers make informed decisions.

Our approach certainly seemed to work; we increased brand awareness scores and boosted the reach and uptake of sales promotions. Feedback from customers showed they were grateful for information updates and regarded SCTI as a trusted source of information.

eDMs keep customers engaged Key topics covered in eDMs The waterwise programme Waterwise boats with starman

 

The brand also got involved with the community, by sponsoring boats for Waterwise in schools.

This programme tied in with the values of being aware and making smart decidions, as well as educating people around safety.

Go the extra mile and create brand advocates out of your customer base

Contact Fuse.

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Southern Cross Travel Insurance customer engagement & retention

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